Continue to Cowboysnightclub.com

FOR IMMEDIATE RELEASE:

Canada's Largest Entertainment Centre – Cowboys Dance Hall construction commences. Melrose Café & Bar confirmed to join Cowboys Casino's highly anticipated entertainment complex;
slated to open in months.

Tuesday March 6, 2012 – Calgary, AB - Penny Lane Entertainment Group (PLE) is pleased to announce that along with the construction of Cowboys Dance Hall, Melrose Café & Bar will join the highly anticipated Cowboys Casino entertainment complex. The doors are set to open this spring. A management agreement between Penny Lane Entertainment and the Calgary Stampede was finalized last year to bring Cowboys Casino to life - a revolutionary multi-venue entertainment complex that will be the first of its kind in Canada.

Another one of Calgary’s most beloved iconic establishments, Melrose Café & Bar is a perfect addition to Cowboys Casino; bringing all of Calgary’s favorite entertainment venues together. Most exciting is the opportunity to be the pioneering entertainment establishment to Calgary's highly anticipated Stampede Trail project – a retail and entertainment development that will take place on Stampede Park in the next few years. Calgarians will now have an entertainment venue that will host Cowboys Dance Hall, Zen 8 Grill, Melrose Café & Bar and a state-of-the- art Concert and Corporate Events Venue – a place where people can Eat, Drink & Play.

Cowboys Casino is pleased to initiate Stampede Trail's vibrant, new entertainment zone where the best of North America's entertainment and hospitality brands will come together to shine a new, refreshing spotlight on Calgary and Alberta. The goal is to keep and attract local and tourist dollars to Calgary. This is one more entertainment venue for young, emerging artists and musical acts to develop their talent. Calgary will become the entertainment capital of Canada – 52 weeks of the year!

PLE is also thrilled to contribute to Calgary's job market by creating 500 new jobs. Hiring begins now for all positions including: all service staff, card dealers, marketing, accounting and management.

The iconic dance hall that promises, "The Most Fun You Can Have With Your Boots On" is geared up and ready to return and play its part in The Greatest Outdoor Show on Earth, the Calgary Stampede 2012!

Cowboys will once again host a Stampede tent this year during the Calgary Stampede's Centennial Celebration! The Cowboys Tent will be situated right at the doors of Stampede Park behind the new Cowboys Casino. Stampede bookings for this Stampede tent experience are already well underway.

Cowboys is a world-renowned Stampede landmark and a favorite cowboy pastime. The originator of "Where Playboy Meets Country" and the stage for many of your greatest courtships, your most prosperous business deals, your most treasured friendships, your most amusing mistakes and your fondest memories; Cowboys has truly become a staple in Calgary Stampede traditions.

Captivating guests from all corners of the globe, Cowboys has become a legendary story to tell as an unmatched entertainment experience. Sports Illustrated has voted Cowboys "The Best Bar in the NHL", Stuff Magazine refers to Cowboys as one the "Top 10 Parties in North America" during the Calgary Stampede; while USA Today boldly deemed Cowboys "One of the Top 3 Mega Bars in North America".

Much more than a mere dance hall, Cowboys has built the closest existing adult playground comparable to Studio 54 and Bourbon Street during Mardi Gras. In the 10 days that the city of Calgary shuts down; Cowboys has generated raving fans by offering the best in live entertainment and jaw-dropping beautiful women! Cowboys is a watering hole where CEO's rub shoulders with university freshman and line up for blocks from 9am to 2am. Such extreme measures during the Calgary Stampede are the rule, not the exception at Cowboys Dance Hall. The non-stop party and the intrigue of the Cowboys Charm have truly spawned a notorious social fascination...The Cowboys Experience.

Paul Vickers, Founder of PLE; enthusiastically articulates "Calgary attracts tourists from all over the world, and we will do this 52 weeks of the year – the Calgary way – maintaining and strengthening our Cowboy culture that we are all so proud of."

A very sincere thank you to all friends and supporters of Cowboys after all these years – we look forward to many more shared stories and memorable moments with
"The Most Fun You Can Have With Your Boots On!".

Keep up-to-date on developments regarding this exciting news at:
www.cowboysnightclub.com | www.facebook/CowboysCalgary | @CowboysCalgary

For all Stampede bookings, please contact:
Charlene Jackson
403/265-0699
charlene@cowboysnightclub.com

For all media inquiries, please contact:
Scarlet Lee
403/836-6804
scarlet@plegroup.ca